Its seems that one of the main themes in Krug’s “Don’t make me think” book is how users are just zipping through pages and need information in the easiest manner available to process by scanning. The importance of a good hierarchy can aid users in determining what information is higher level content and what information is lower level content. Designers can also aid users by creating layouts based on conventions that the user is already familiar with. Conventions like placing logos and home page or navigation buttons in the same location throughout the website creates a familiarity between the user and the site. By placing clear easy to understand choices among selection options, you reduce the amount of time a user spends trying to figure out what choice fits their need. Added needless words, happy talk and pointless instructions become text noise that if properly reduced can increase the impact of information hierarchy because there will be less information trying to compete for the users attention.
Link to sites related to the reading:
Visual hierarchy-
Website conventions –
The persuasive power of repetition clarity simplicity-
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