Project Statement
Jesse Diaz is a graphics designer that provides digital illustrations and imagery for the digital arts and web industries. Currently a student of The Art Institute of Seattle Jesse Diaz is underrepresented within the larger graphics arts community. The goal of creating a website is to extend the capacity to generate recognition by allowing easy access to previous work. By creating a well designed an easy to navigate web portfolio Jesse Diaz can easily showcase work and capabilities for future clients and employers.
Creative Brief
Background:
More and more employers are asking for web portfolios in order for quick access to a potential hire’s work.
Target Audiences:
Graphics design firms, Branding agencies, Graphics artist peers, and future clients
Objectives:
Upon seeing this online portfolio, clients and employers should get a sense of a must have or must work with this person.
Obstacles:
Starting from zero and generating a brand and presence
Key benefits:
Access and visibility
Support Statement:
See above project statement
Tone:
Clean, easy to navigate, fresh, clear and concise
Media:
Digital portfolio generated with Iweb, Dreamweaver, and/or Flash
Creative Considerations: Designed towards individuals that have a lot of experience with graphic design as well as non graphic designers
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